Self-hosted WordPress Website Design to Suit Any Business
The quality of a website design speaks volumes in terms of first impressions. I create all my WordPress websites—mine and those of my clients— using the Avada theme because of its aesthetic appeal, mobile-responsive design options, and ease of use. My services include offline site development, site layout and design, importing content, basic copywriting, and integration with social media accounts.
The Avada website builder is a bargain in today’s subscription-crazy software market. One payment gives a lifetime license and all updates. Best of all, the theme is self-sufficient with everything needed to get a business website up and running. Avada also offers more than 90 prebuilt design templates to help accelerate the website-building process.
I encourage my clients to choose a template that appeals to their tastes. However, the template is only a starting point. While some functional elements such as page layouts might not require many changes, there’s still lots of work left to be done—decisions about the color palette, typography settings, mobile layout configuration, blog and portfolio configuration, and image selection and preparation—before real site content is added.
My Avada WordPress website design packages range from $599.00 to $1599.00 and include 1-year domain registration, 1-year hosting, Avada theme license, 1-year security and spam plugin, essential plugins installation, email configuration, backup configuration, and 90-days technical support. View some of my design case studies to see samples of my website design work or to learn about my design workflow.
Professional-Grade Video Editing and Production
When it comes to promoting your business and its brand identity, nothing is more effective than video. And when I say video, I’m not referring to cellphone footage shot for social media posts, I’m talking about professional video content suitable for your website header, your YouTube channel, and for your digital ads. Professional video has a long shelf life and can be recycled in other marketing content.
I’ve been editing and producing videos for almost 20 years. I only use the Adobe Creative Cloud suite of programs—Premiere Pro, After Effects, Audition, Photoshop, and Illustrator—for my projects. From logo openers to corporate promos to explainer videos to marketing advertising, I work with all types of business videos, and that includes reels for social media channels such as Instagram.
My rate for non-linear video editing begins at $50 per hour. View my video portfolio and demo reel and production showcase for examples of videos I’ve done for other businesses, as well as some of my conceptual design projects.
Social Media Content Creation and Management
Having a social media presence to engage existing clients and to attract new ones has become a necessity if you’re trying to keep up with changing trends. Most of my clients prefer Instagram for their business content marketing. Instagram is well-suited for visual appeal—square posts, carousels, stories, reels, and paid ads.
My Instagram social media content designs feature a healthy mix of aesthetic focus—imagery, typography, and brand colors to build brand recognition and to highlight expertise and value. Keeping post copy to a minimum helps keep the viewer engaged and informed without being overwhelmed. This helps with retention of subconscious association of your message and brand elements. Check out my social media portfolio to see some of my designs at work.
Graphic Designs Are Base Ingredients for All Types of Content
Visual graphics are key ingredients in every type of content—ranging in complexity from a logo to a website header to a digital advertisement to a t-shirt to a book cover to a PowerPoint slideshow to a social media post, and everything in between.
Because of their multipurpose use, graphic designs often end up recycled as content in blog posts, video productions and social media posts. I use Adobe Illustrator and Photoshop for all my graphic design projects because they represent the gold standard in graphics design software.I quote graphic projects on a per diem basis. Check out my portfolio for samples of my graphic design work.
Need ad/social media copy or blog posts? How about marketing one-sheets, ebooks, or resumes/CVs? Or are you in need of designs for an email campaign in MailerLite or MailChimp? Either way, I’ve got you covered.
My rate for copywriting is $0.10 per word with a maximum of 1,500 words for each blog post or long form article. I charge $75 per marketing email, which includes design layout and copy (a five-sequence marketing email would cost $375.00). I quote all copy and content writing services on a per-job basis. To receive a quote for your project, contact me.